Web Site Marketing

To make sure your internet presence is worth your investment of time and money you need to attract people to your web site. A key factor in doing so is through web marketing and web advertising. Today the Internet provides an enormous amount of information that needs to be organized and categorized in order for web users to locate. Search engines are used to locate the cream of the crop: to only bring up the websites that a user is looking for. Search engines also provide the perfect opportunity for on-line advertising. The customer is looking for you and is already interested in what you have to offer.

A web site has no value to the business owner if it cannot be found. A website should be 'search engine friendly' making it easy for search engines to traverse or navigate through the site and improve the position on search engine results. if nobody can locate your site, it might not as well even be there. Spyder Byte Web Design can assist you with:

• search engine optimization (help your site to be found online)
• search engine marketing (incorporating design, content and marketing techniques into your optimized web site)

Search Engine Optimization (SEO)

Search engine optimization (sometimes called SEO) is the technique used to increase the web results of a web site within search engines. The increase in search engine results will increase the exposure of yoru site and most likely the web traffic. The result -- increase revenues on your site.

According to Brand Week Online Magazine, "Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up to 80 to 90 percent of your traffic."

Research shows that the majority of Internet consumers use search engines and directories to locate services, products and information they need. Organic search engine optimization is the most cost effect method used today to generate web traffic to your site.

There are no software products available that can automate the search engine optimization process. Automated search engine submission is not an effective search engine optimization strategy, but a misguided and pointless exercise. Search engines will find your site naturally through the links pointing to it so there is no need to constantly resubmit your site to ensure that it is spidered. However the search engine optimization process will allow your site to compete better than all the other sites in your field that are indexed by search engine spiders.

Search Engine Marketing (SEM)

To develop a full online business strategy we recommend taking search engine optimization to the next step. This process is known as Search Engine Marketing (also called SEM) and is a strategy to enhance web site traffic from visits and sales.

Employing a Search Engine Marketing strategy will take your web site beyond the benefits that search engine positions will bring. Using a SEM strategy will not only get visitors to your web site but it will also help to convert them to paying customers.

Fact : People who are actively searching for your products or services are qualified prospects who, in the most part, have already made the decision to buy! Focused search engine optimization brings the searcher and the supplier together.